Lack of meaningful differentiation, complicated communication, and inconsistency in experience result in low reach, penetration, and brand recall, which can lead to high customer acquisition costs, shrinking margins, and poor customer retention.
Does your brand stand out, connect, and stick (in the mind)?
Brandad helps position, reposition, define, or refine a brand to connect with the optimal audience and drive brand equity.
BRAND
EXPE
RIENCE
Identity, voice, and narrative
Focused, purposeful, and meaningful brand that connects, sticks in the mind, and shapes the intended perception.
Customer touch-points
Empathy, intent, consistency, and attention to detail in all brand interactions throughout the customer journey. From the moment they found you to the checkout and beyond.
IN
TER
ACTION
Without differentiation no one pays attention
Brandad will optimize what your brand looks, sounds, and feels like on and off line.
There are no cookie-cutter growth solutions. Different circumstances, conditions, and goals require different strategies and tactics.
Brandad develops a systematic and lean growth process, starting with the fundamentals.
DISCOVERY
Defining the objectives, level-setting the baseline, and determining the benchmarks to measure progress (in-person or video meeting).
AUDIT
A (w)holistic view of the customer journey and an exhaustive analysis of the brand, communication, and experience to surface issues, complexities, and inconsistencies.
Did everything make sense and feel clear, on-brand and on-message? What could be improved? Was the problem solved? Was the experience special enough to brag about and come back for more?
RESEARCH
Interviewing customers, analyzing user sessions, breaking down the experience, and creating a persona that engulfs the underlying needs, wants, and motivators of the target customer.
SWOT
Competitive analysis to surface comparative Strengths, Weaknesses, Opportunities, and Threats. What are the competitors saying and doing, and what aren’t they?
PLAN
Developing an action plan and creating an outline of the planned changes (what, where and how will be optimized, refined, refocused, restructured, streamlined, trimmed, synthesized, or simplified).
TESTING
Introducing a change and splitting traffic between the original and the new.
Testing cretives and measuring brand equity growth with neuroscience (powered by Mindspeller)
VALIDATING
Measuring the change from the baseline, interviewing customers, gathering observational insights from customers’ interaction with the product, brand, and brand communications.
ITERATING
Keeping the useful, discarding the useless, and iterating the promising.