Authentic, relevant, and simple story to connect, convey, and anchor your brand in the mind.
Stories are all around us. We use them to convey information, spread ideas, and sell product.
Politicians tell a story to get elected, lawyers tell a story to convict (while others tell a story to defend), companies tell a story to reach customers, and brands tell a story to earn a place in the mind.
Words, actions, transactions, and interactions communicate a message. Every detail is part of a story that shapes perception.
Brandad will help construct a consistent narrative that propagates throughout the brand, the website, and campaigns.
“Humans think in stories rather than in facts, numbers, or equations, and the simpler the story, the better.”
— Yuval Noah Harari
First principles
The foundation of a clear and consistent story is the three Ws:
WHO is the audience?
WHAT re you selling or telling?
WHY do they need, want, or care about it?
NARRATIVE
A consistent theme that hints at the central idea and adds context throughout the brand-customer interactions.
“Feelings are typically indispensable for rational decisions…”
― Dr. Antonio Damasio
MESSAGE
The first thing being said about your brand and the one thing it’s known for. A strong message is a ladder to the mind.
The message is the bite-size narrative that sets the tone and establishes a connection.
Instead of wondering or guessing,
Simple
Meaning
Audiences
Relate to &
Trust
messaging tells people what they need to know to make a decision.
“Nobody cares how much you know, until they know how much you care.”
―Theodor Roosevelt
Crafting a meaningful and consistent story requires thorough familiarity with the brand offering and an intimate understanding of the customer’s needs, wants, and motivators.
“When somebody is explaining something I’m trying to understand, I keep making up examples.”
— Richard Feynman
METHOD
1. Getting inside your customers’ shoes understand their underlying needs, wants, and motivators.
2. Synthesizing the brand essence into a clear narrative and molding it to fit comfortably in people’s minds.
3. Testing and iterating accordingly.
METHO
DOLOGY
Differentiation, empathy, and simplicity to reach, connect, and resonate.
Is it unique or different in any way?
Our brains are wired to notice the novel, original, exciting, or special.
Is it something people actually need, want, fear, desire, or care about?
Humans—we—care, when it’s for us, about us, or about people like us.
We connect when we relate.
Is it understandable, easy to read, comfortable and use? Does it make us work?
Our brains are naturally inclined to save energy. Clear and simple stories are easier to understand and are more likely to stick.
“I’m sorry I wrote you such a long letter. I didn’t have time to write you a short one.”
— Blaise Pascal
PROCESS &
DELIVERY
Defining the objectives, and analyzing the brand to uncover its essence
Customer interviews and competitive analysis
Ideas, concepts, drafts, and moodboards
Interviews, split-testing, and surveys
Changing, editing, and trimming
Narrative, messaging, meta description, and project-specific deliverables
“The universe is made of stories, not of atoms.”
― Muriel Rukeyser
PRICING
Story development prices start at $2,000.
Exact prices reflect the complexity and scope of the project. Reach out for a free assessment and a quote.
What do people say about your brand?
What would you want it to be?
If you don’t share your story, it won’t reach anyone.
— Someone Somewhere