Strategy, messaging, and story to position, connect, and communicate.
SERVICES
Strategic
solutions
Business model and brand structure.
Offer and market compatibility.
Competitive advantage.
Brand innovation.
Brand
positioning
Unique, relevant and simple value proposition (the essence of what you do and what makes it special), summarized in a byte-size narrative.
Growth
strategy
Value, messaging and customer experience optimization.
Increasing foot/web traffic and conversion rates.
Consulting
Strategic and creative solutions to specific marketing challenges.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
— Theodore Levitt
PROCESS
Objectives, product, capabilities, and target market
Competitive analysis and customer interviews
Creating ideas, concepts, and drafts
Testing, customer interviews, and surveys
Keeping the useful, discarding the useless, and iterating promising
Positioning, messaging, and project-specific deliverables
METHOD
To stand out and get noticed
To understand and connect
To be understood and loved
Brandad helps businesses increase revenue and grow brand value with strategic and creative solutions.
IN MORE DETAIL
STRATEGY
to position a brand and grow your business
The strategy is customized to achieve specific objectives, and guides brand messaging, actions and decisions.
How and where to ‘speak’ to customers?
Which acquisitions to make?
Which new products to launch?
What campaigns and brand communication need to look and feel like?
Strategy to guide, plan to implement, and metrics to track
Brand strategy defines the brand and its message.
Marketing strategy charts the tactical roadmap to deliver the message.
WORK
Brand
strategy
WHO: The audience
WHAT: The value proposition
WHY: The reason they will pay attention and stand in line
MArketing
strategy
HOW the message is going to be delivered
WHERE the message is going to reach the audience
PRICING
Strategy development project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
STORY
to connect and communicate
Formulate the essence of what makes your brand special, synthesize the meaning into a clear narrative, and mold it to fit comfortably in the consumer’s mind.
Authenticity, structure, context, and consistency
WORK
Unique
Value
Proposition
What you’re selling, how it solves a problem and why people must have it.
Purpose, meaning, and benefit—synthesized into a simple bite-size message that anchors your brand in the mind.
Meta description
What people read about your business in search results, your website and your social profiles.
(Optimized for humans and search engines.)
PRICING
Story project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
BRAND
what it looks, sounds and feels like
Your brand is what people think of your business and what they tell others about it.
Branding is an intentional effort to shape perception
Brandad will help you develop a brand that connects with people, conveys your message, and converts customers into faithful disciples.
WORK
Brand
identity
What it looks like.
The face (logo) and the visual language that make the brand recognizable wherever it is.
Brand
story
What it says.
A clear narrative that sets the tone and provides context.
Brand
experience
The way it feels to interact with.
Consistent customer experience across products, messaging, channels, and campaigns.
Brand
guide
A framework for consistent design.
Colors, fonts, shapes, patterns, elements, curated graphics, tone, style, and theme.
People experience with senses, make decisions with emotions, and rationalize with logic.
— Don Norman
PRICING
Story project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
GROWTH
increasing revenue and growing brand value
A practical, efficient, and economical plan to optimize the existing and develop the new.
A business grows by selling more, selling for more, selling to more people, or all of the above
WORK
Fundamental
Repositioning and developing a Unique Value Proposition.
Introducing a new product, novel service, new location, or method.
Incremental
Gradual changes in communication and customer experience.
PRICING
1. Project-based (short-term)
2. Royalties on increase
3. Equity (long-term)
The story you tell, and the way people experience it, determine the value of your brand and the growth rate of your business.
Let’s get to business!