Strategy to position a brand, messaging to reach an audience, and strategy to grow the business.
SERVICES
Strategic
solutions
Business model and brand structure.
Offer and market compatibility.
Competitive advantage.
Brand innovation.
Brand
positioning
A unique value proposition that differentiates the brand and conveys what it does.
Growth
strategy
Improving traffic and conversion rates by increasing awareness and optimizing the value proposition, messaging, communication, and experience throughout the customer journey.
Consulting
Strategic and creative solutions to specific marketing challenges.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
— Theodore Levitt
PROCESS
Defining the objectives, selling proposition, and target audience
Competitive analysis and customer interviews
Developing concepts, and drafts
Testing, customer interviews, surveys, and analysis
Keeping the useful, discarding the useless, and iterating promising
Positioning, messaging, growth strategy, and project-specific deliverables
METHOD
To stand out to get noticed
To understand and connect
To be understood and valued
Brandad helps businesses increase revenue and grow brand value with strategic and creative solutions.
IN MORE DETAIL
STRATEGY
to position a brand and grow your business
The strategy is customized to achieve specific objectives, and guides brand messaging, actions and decisions.
How and where to ‘speak’ to customers?
Which acquisitions to make?
Which new products to launch?
What campaigns and brand communication need to look and feel like?
Strategy to guide, plan to implement, and metrics to track
Brand strategy defines the brand and its message.
Marketing strategy charts the tactical roadmap to deliver the message.
DELIVERABLE
Brand
strategy
WHO: The audience
WHAT: The value proposition
WHY: The reason they will pay attention, stand in line, and pay a premium
MArketing
strategy
HOW the message is going to be delivered
WHERE the message is going to reach the audience
PRICING
Strategy development project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
STORY
to connect and communicate
Formulating the essence of what makes your brand special, synthesizing the meaning into a clear narrative, and molding it to fit comfortably in the customer’s mind.
Authenticity, structure, context, and consistency
DELIVERABLE
Unique
Value
Proposition
What you’re selling, how it solves a problem and why people must have it.
Purpose, meaning, and benefit—synthesized into a simple bite-size message that anchors your brand in the mind.
Meta description
What people read about your business in search results, your website and your social profiles.
(Optimized for humans and search engines.)
PRICING
Story project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
BRAND
what it looks, sounds and feels like
Your brand is what people think of your business and what they tell others about it.
Branding is an intentional effort to shape perception
Brandad will help you develop a brand that connects with people, conveys your message, and converts customers into faithful disciples.
DELIVERABLE
Brand
identity
What it looks like: the face (logo) and the visual language that make the brand recognizable wherever it is.
Brand
story
What it says: a clear narrative that sets the tone and provides context.
Brand
experience
What it feels like: consistent customer experience across products, messaging, channels, and campaigns.
Brand
guide
A framework for consistent design:colors, fonts, shapes, patterns, elements, curated graphics, tone, style, and theme.
People experience with senses, make decisions with emotions, and rationalize with logic.
— Don Norman
PRICING
Story project prices start at $2,000.
The exact price will reflect the complexity and scope of the project.
Feel free to reach out for a free assessment.
GROWTH
increasing revenue and growing brand value
A practical, efficient, and economical plan to optimize the existing and develop the new.
A business grows by selling more, selling for more, selling to more people, or all of the above
DELIVERABLE
Fundamental
Repositioning, optimizing, or developing a new Unique Value Proposition.
Introducing a new product, novel service, new location, or method.
Incremental
Gradual changes in communication, interactions, and customer experience.
PRICING
1. Project-based (short-term)
2. Royalties on increase from the baseline
3. Equity (long-term)
The story you tell, and the way people experience it, determine the value of your brand and the growth rate of your business.
Let’s get to business!